While the metaverse might still be on the distant horizon for most of us, this technological stampede is making a lot of noise and it’s moving fast. Before long, metaverse marketing will be an everyday part of our lives. Gartner predicts that by 2026, 25% of us will spend at least 1 hour per day […]
Author Archives: E.A.A. Kuipers
25
May
May
People learn in lots of different ways. Many of us have our ‘preferred ways’ to gain new knowledge and skills. Some people get the best results from experiential learning, for example, while others do better from classic didactic instruction, or using self-directed written learning programs. An exciting new possibility today is the use of Virtual […]
18
May
May
Augmented reality has the greatest growth potential of all extended reality technologies, with a CAGR of 41.5% between 2020 to 2030. The reason is simple: smartphones. Augmented reality can be easily accessed by almost everyone with a smartphone, which is already nearly 6 billion people. It is predicted that there will be a staggering 1.73 […]
10
May
May
One of the most exciting technologies today is augmented reality or AR. As part of the ‘extended reality’ family, AR is gaining much interest for its potential value in numerous fields and industries. So, what is the definition of AR? How is augmented reality being used today, and how will it grow in the coming […]
01
May
May
Love it or hate it, technology is an integral characteristic of our species, and it has made us what we are. Since the first human beings started using stone tools to obtain and prepare food, we’ve been on a continuous path towards developing newer and better technology. This process has led to a preponderance of […]
24
Apr
Apr
Immersive experiences are changing how we view and interact with the world around us. Extended reality (XR) technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR) have all claimed a space in our data-driven world, by helping us work better and understand abstract concepts in an intuitive way. Each of these technologies […]
15
Apr
Apr
In 2016, the world was shaken by the release of Pokémon Go – an instant craze that thrust augmented reality into our everyday world. Although the idea of augmented reality (AR) and Virtual Reality (VR) were not new, people suddenly realized that they could use their smartphones to easily access exciting new possibilities in AR. […]
06
Apr
Apr
Virtual Reality (VR) lets people enter and interact with an immersive virtual world, while Augmented Reality (AR) enables people to see and explore visual media, superimposed on their real-world visual field. Using dedicated AR glasses or a smartphone, users can explore their world in an engaging, immersive way. Most AR experiences are focused on exploring […]
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